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“KMG” for Import and Export acquired the rights of the Indian brand agency “Micromax” for mobile phones in the Egyptian market.

Karim Ghoneim, head of KMG, said that the contract with the Indian company aims to diversify import sources and search for new manufacturers, especially after China went through a major crisis that led to the suspension of most production lines following the outbreak of the Coronavirus, explaining that Micromax is classified as the largest brand in terms of Sales in New Delhi.

He explained to “Al-Mal” that the new brand is preparing to launch 3 regular phones (feature phone) at prices not exceeding 350 pounds with a one-year warranty and providing all spare parts for its models. It is also planning to contract this week with major commercial chains and e-commerce platforms to market its phones.

He revealed the plan of “Micromax” to establish a representative office in Egypt as a promising market in the Middle East region and an export gateway to Africa after the stability of the situation and the market recovered from the repercussions of the Corona epidemic, with the aim of creating an integrated work environment between the company, its distributors and traders to meet the needs of customers.

He stressed that the company seeks to focus on the quality of products provided to customers at competitive prices while providing after-sales services around the clock, indicating that it works in activities other than phones, including manufacturing e-bikes, pointing out that regular phones represent 35 to 40% of sales Mobile in Egypt.

He pointed out that “KMG” is in the process of dividing the republic into geographical areas and appointing a network of major distributors, including the “Cairo Trade” company for import, provided that a group of mobile dealers in each region fall under this umbrella within its plan to acquire a reasonable market share during its first year.

According to the website of “Micromax”, the company plans to become one of the 5 largest manufacturers of mobile phones in the world, and it sells about 2.3 million phones per month in more than 560 provinces through 1,250 million stores.

Eng. Karim Ghoneim, member of the Chamber of Commerce Board of Directors, Head of the Digital Economy Division, Chairman of the KMG Board of Directors, will be a guest on the “Digital Nation” program presented by journalist Hassan Othman on Al Hadath channel today at 7 pm on Friday.

The meeting deals with a number of important axes, the most prominent of which is talk about the Chamber of Commerce’s plan to support merchants and assist the state in implementing the digital transformation strategy, electronic payments, the future of electronic commerce and how it can provide job opportunities for young people.

The Digital Nation Program is the first specialized program in Egypt to explain Egypt’s digital strategy and help citizens understand technology to facilitate their lives, and the program focuses on hosting talk officials and news in all technological sectors, presented by journalist Hassan Othman, Friday, 7 pm on the event screen today.

Karim Ghoneim, Chairman of KMG, said that the company’s strategy has relied on the course of its career on a series of successful partnership stories with many international technology companies with the aim of providing the technologies needed by the Egyptian market and working on its continuous development, starting from training local human cadres specialized in the field of technology And here came its link with a strategic partnership with the global smartphone company, Vivo, through a successful partnership based on cooperation between the two parties. He added that Vivo was keen to choose KMG because of its great experience in dealing with consumer requirements within the Egyptian market and achieving great success stories with many international brands and its contribution to bringing about a digital revolution and a qualitative leap in the level of the products it offers.

Vivo, the leading global technology company, celebrated the launch of its brand in the Egyptian market by announcing the launch of the S1 and V17 Pro smartphones. , During a huge event during which she showcased her latest innovations and advanced technology. The event was held at the Four Seasons Hotel in Cairo, Nile Plaza, in the presence of Git Zo, President of Vivo Middle East and Africa, David K ​​- CEO of Vivo Egypt, and a number of members of the company’s senior management.

Vivo’s entry into the Egyptian market comes as part of its commitment to launching innovative products and services in the field of smartphones. The Egyptian consumer is the latest addition to the family of Vivo users, which includes more than 300 million active users around the world who enjoy the company’s smartphone technologies. In this context, the company continues its mission to expand in the region, where it is currently present in more than 30 markets including Morocco, Nigeria, Kenya and the Middle East.

Commenting on this, Geet Zou, President of Vivo Middle East, said: “Our launch of the smartphone S1 and V17 Pro in the Egyptian market comes as part of our aspiration to expand our diversified portfolio of products, allowing the Egyptian consumer more options to choose what suits him and enjoy an exceptional experience through what Vivo offers it from smartphones, and also as part of our expansion plan, we aim to expand in more than 50 markets around the world by 2020. Vivo is a real and influential player in the global market and that is why we are proud of our presence in the Egyptian market to meet the needs of the Egyptian consumer. ”

Karim Ghoneim, Chairman of KMG, stressed that the company’s strategy, over the course of its career, relied on a series of successful partnership stories with many international technology companies with the aim of providing the technologies needed by the Egyptian market and working on its continuous development, beginning with training local human cadres specialized in the field Technology, and here came its link with a strategic partnership with the global company Vivo for smartphones through a successful partnership based on cooperation between the two parties.

Vivo added that it was keen to choose KMG because of its great experience in dealing with consumer requirements within the Egyptian market and achieving great success stories with many international brands and its contribution to creating a digital revolution and a qualitative shift in the level of the products it offers.

KMG, an Egyptian company specialized in the field of distributing electronic devices and mobile phones, is organizing a set of events and initiatives on the occasion of the 16th anniversary of its launch in the Egyptian market, contributing to the development of the local market and providing the latest technologies to keep pace with global progress in the field of information technology.

This was stated by Karim Ghoneim, Chairman of KMG, who said that the company had succeeded in being one of the most important strategic players in the local computer market, over a period of more than 10 years, as it was able to strongly participate in bringing about a new digital revolution in the Egyptian technology market and supporting the march of Development by providing a platform of innovative technical solutions to meet the needs of users and various business enterprises of advanced technological tools and solutions, in addition to its commitment to providing all after-sales services including maintenance and technical support with the highest quality and efficiency in accordance with international standards.

He said that one of the reasons for the company’s success in its path is the keenness to develop and qualify the company’s human cadres and support innovation and creativity to create a new generation of qualified young people trained on the latest mechanisms of professional customer service, and they are one of the secrets of success over the past years.

He added, as part of this celebration, KMG provides a set of services to its customers, the first of which is launching a campaign of discounts of up to 50% on all spare parts for devices and phones that the company offers through its service centers. KMG also offers price discounts. It has more than 16 different electronic products and smartphones that it distributes in the local market to customers.

He pointed out that the company’s strategy, over the course of its career, was based on a series of successful partnership stories with many international technology companies with the aim of providing the technologies needed by the Egyptian market and working on its continuous development, beginning with training local human cadres specialized in the field of technology, with the commitment of KMG The rehabilitation processes for its local partners to gain the necessary expertise to play a vital role as a technology advisor to their clients and help implement its future vision to develop their business using the provided technological solutions, through providing an appropriate work environment that allows for a very large increase in performance efficiency and productivity level, leading to the introduction of the latest devices and mobile phones where it is keen The company has always been making available advanced technology to the Egyptian user, just like the users in the global market.

Karim explained that the company works to be in constant contact with its customers through its slogan “We are the closest to you, as KMG has a group of new centers to provide customer services” as these centers provide a set of integrated services, the first of which is to offer a variety of computers and phones. The company’s new smartphone besides providing technical support and maintenance, in addition, to spare parts for components for all smartphones, as this step comes within the company’s vision to expand in the Egyptian market for mobile phones and meet the various categories of users, especially the youth, and its keenness to provide integrated services to customers through a large team of qualified people In addition to developing “after-sales” services for customers to include periods after the end of the warranty period, to ensure that customers develop their products.

Regarding the secret of the company’s continued success despite the increasing competition in the local market, Ghoneim said that strong competition in the Egyptian market is a positive and necessary thing for development in the interest of the end-user. We rely on KMG on a special philosophy that combines providing the best-added value for our electronic products, whether phones or devices Computer ”and between the reasonable and highly competitive prices, not to mention the provision of all after-sales services, which confirms our commitment to developing the Egyptian mobile phone market and not just achieving growth in sales.

With regard to the company’s strategic objectives, we aim to grow our market share of the size of the Egyptian market for mobile phones during the year 2020, depending on two axes, the first is to contract with two international companies as an exclusive agent and present their products to the Egyptian market, and the second axis is to expand the implementation of electronic marketing campaigns in partnership with many One of the electronic marketing platforms with which we have previous success stories.

Oneplus hosts its authorized distributors from around the world at its headquarters in China.

KMG, as the official and authorized distributor in Egypt, discussed the launching of the latest phones developed by OnePlus in the Egyptian market and the availability of purchasing in major stores inside Egypt.

KMG, the Egyptian company that specialized in the field of distributing mobile phones and the agent of the global company OnePlus, which specializes in the production of mobile phones, has launched the latest two new versions of its Oneplus 7 Pro smartphone for the first time in the Egyptian market. And which is one of the latest smartphones equipped with the latest artificial intelligence technology at “Oneplus”.

According to Karim Ghoneim, Chairman of KMG, according to the agreement with OnePlus, KMG launched the two new versions of the new 7Pro smartphone as part of its role to develop and develop the smartphone market, as it is among the top 10 phones in the world now; This is to meet the needs of a specific category of smartphone users looking for excellence, efficiency and high quality.

He pointed out that this step comes within the strategy of “KMG” to provide everything new as it bets on the intelligence of the Egyptian consumer in choosing the phone that suits his needs, adding: “Therefore we have done this partnership in order to work on developing the local market for smartphones in line with developments in The global market We also strive to fill a large gap in the mobile phone market, from the category of phones with high specifications at competitive prices.

Ctroniq, a company specialized in the field of consumer electronics, and headquartered in the United Kingdom, signed a strategic partnership agreement with KMG, to provide the second with a group of consumer electronics and digital solutions to be launched in Egypt, including laptops and TV screens. In addition to many technological products.

For his part, Athiq Ahmed, Director of Operations at Ctroniq, affirmed that Egypt is a huge market, with a size of more than 100 million people, and their aspirations and ambitions are increasing in obtaining and benefiting from the latest technology in the world. Therefore, Ctroniq is determined to meet These demands by offering a wide range of reliable and efficient digital products in a way that enhances the real added value of its products, in exchange for money, which helps build and enhance its presence at the local level.

He added, “Ctroniq seeks to be a tool to assist and develop the capabilities of promising young people in the field of information technology in Egypt and unite in their need to achieve products at reasonable prices. We also look forward to creating a suitable environment for ourselves with an immediate focus on the most important players of e-commerce, which is growing with tremendous growth.”.

For his part, Karim Ghoneim, CEO of KMG, said, “We are very excited to unite our efforts with“ Ctroniq ”through this strategic agreement, as we will work as a specialized partner and take advantage of the strong network to provide the latest in mobile computing and smart technology solutions to the Egyptian market.

He added: “Through this partnership, we are looking to achieve a new qualitative leap in the local market for electronic products, and to provide a diverse assortment of these products that are based on combining modern design, the latest technologies, ease of use and competitive cost, as our companies have become one of the most important players in distributing a number of One of the brands in the local market for electronic devices and smartphones, “stressing that” KMG “is continuing its strategy to inject more new financial investments to strengthen its presence in Egypt.

With the strong launch of OnePlus, the Egyptian company KMG has contracted with it to be its authorized agent in Egypt to officially distribute OnePlus phones inside the country.
KMG will begin launching the latest phones developed by OnePlus, the Onepluse McLaren 6T, in the Egyptian market as soon as it is available for purchase from inside Egypt and is available in major stores.

Meizu, the Chinese company specializing in the production of smartphones and which ranks fifth in the smartphone market in China and is one of the most important brands in the world, has opened 3 new centers to provide customer services. A set of integrated services, the first of which is the display of a range of current and new phones for the company besides providing all after-sales services, technical support and maintenance, in addition, to spare parts for components for all smartphones of the “Meizu” company, in cooperation with KMG, the strategic and exclusive agent in The Egyptian Market.

Karim Ghoneim, Chairman of KMG, said that the focus has been on opening centers in the governorates that include the largest base of smartphone users for “Meizu”, which are the governorates of Cairo and Alexandria in addition to Giza, which is just the beginning, as in the future the number will be doubled Customer service centers to facilitate communication with our customers and meet all their needs, and the opening ceremony was attended by Sameh Fathy, General Manager of KMG, in addition to the participation of a delegation from the international company “Meizu” represented by Daniel, the global sales manager of the company and the hands of the director of the Middle East and Africa region, and the presence of a large number One of the distributors of “Meizu” phones, as the company has succeeded in providing a unique and serious model to provide the latest and highest technology to middle phone users.

Ghoneim stressed that this step comes within the company’s strategy to expand in the Egyptian market for mobile phones and to meet various categories of users, especially young people, as a number of integrated centers will be set up in the local market to allow the Egyptian user to get acquainted closely with “Meizu” phones, which combine a number of advantages. The first is the innovative design of the phones, which combines the beauty of design and ease of use in a great way with the multiplicity of colors, in addition to the capabilities and high specifications of the phones, which allows an exciting performance experience and high efficiency in meeting the requirements of all users in addition to a high-quality level for all the components of the phones from the screen through the multi-core processor and the camera The distinctive battery, which allows the longest possible period of use, as the police succeeded in a short period of time in leaving a clear imprint for them in the global market and building a relationship with their customers with great credibility and confidence in the efficiency of phones.

Regarding the target groups, the company said, it has a wide and varied range of smart mobile phones to meet a wide range of users with different requirements, but we are targeting a lot of young people because they are always looking for excitement and the desire to enjoy their mobile phones. An enjoyable and powerful experience when using more than one application, playing electronic games or having more than one account on each of the social networking applications “Facebook and WhatsApp” on the same device without affecting the performance efficiency and speed of data processing beside the triple touch technology where it is used “Meizu” company, “3D Press” technology, which allows a high level of screen performance as well as a high-specification camera with “HDR” technology, capable of providing a high-definition picture quality that meets the passion of photography enthusiasts using mobile phones.

As for the strong competition in the Egyptian market, Karim pointed out that competition is a positive and necessary thing for development in the interest of the end-user. All after-sales services, confirming our commitment to extending and developing the Egyptian mobile phone market and not just achieving sales growth

Regarding the company’s strategic goals in the future, Karim said that the company plans to develop its market share to about 5% of the Egyptian market for mobile phones during the year 2019, depending on a set of axes, the first of which is the expansion in the implementation of e-marketing campaigns in partnership with the “Souq.com” company. Where the phones that were on display were implemented within a few hours, and interaction with different segments of society will be intensified to introduce the technical and technical capabilities of the Meizu phones, which are the best option for them, whether at the level of capabilities and technical specifications or the level of competitive prices as well as the majority of the company’s phones It has been updated with the “Android Nougat 7” operating system, where you can download “Flyme 6 OS” for “Meizu” devices.

He explained that “Meizu”, since its inception in 2003 in the year, has been on a date to achieve a new leap of awareness to break into the world of mobile phone production and provide a variety of phones and over the past 15 years the company has invested billions of dollars to develop a variety of smartphones that are based on collection Between modern design and the latest technology, ease of use and competitive cost, it has become one of the most important players and brands in the world in the smartphone market.